Market analysis report


Executive summary

The goal of this deliverable is to give an insight to the current situation of mobility information solutions and analyse the market of door-to-door transport information services addressing air passengers. The outcomes of this document will inspire Task 2.3- Definition of Use Cases, and will be a required input in deliverable D.2.4- Technical and legal requirements. At the end, the global analysis of desk research findings, results of in-depth interviews with market experts, user surveys feedback and final conclusions of the SWOT analysis developed here, will later shape the DORA system requirements in a robust and well-structured way.

As a result of the SoA review, several existing mobility information services and technologies are already in place. However, current route planners lack many functions that will be developed and integrated within the DORA project, such as terminal processes, incident management, real-time traffic information, parking information at the terminal or user group specific information.

Existing techniques to analyse people count, queue length and waiting time have been reviewed and compared. As a result, in the DORA project, a video analysis system will be integrated in the airports to measure passenger’s behaviours and to deliver accurate and consistent data.

The DORA Indoor Positioning System (DIPS) will be primarily based on Wi-Fi techniques and on specifically designed equipment to provide additional coverage for the positioning algorithms. As far as the DIPS software platform is concerned there is not any open product to be used indoor, so DORA will develop a dedicated one. Thus, the navigation algorithm might be able to provide door-to-door routes within airports and alternative ways according to passenger’s requirements.

Available airport apps in the market provide comprehensive mobility information, but none of them offers a range of functions as targeted in DORA. On the contrary, some special features have been identified and might be considered for a further elaboration of the DORA app.

Analysing the market of specific door-to-door transport information services addressing air passengers, several aspects were considered: market segments trends and changes, market overview and evolution, drivers and barriers, new roles and business models, distribution channels, market growth rate and forecast.

An in-depth analysis of the DORA survey answers has been performed to conclude with valuable hints for the envisaged DORA system. The preferred sources of mobility information depend on two factors: first on the transport mode share and the transport network complexity of each pilot site; and second on the passenger profile. Furthermore, a large proportion of passengers revealed high and medium interest on the DORA app.

The main conclusions of the performed SWOT analysis depict a great number of potential strengths of the envisaged system and several opportunities that positively differentiate DORA from competitors. On the other hand, a group of weaknesses were pointed out and will be addressed by the consortium in the subsequent project tasks in order to correct or mitigate them, as well as to adapt to the external threats detected.




Konstantinos Koutsopoulos, George Giannopoulos, Maria Carmen Bueno, Patricia Bellver, Philippe Martineau, Samir Djulancic, Antero Kutvonen, Norman Döge, Carlos E. Palau, Benjamin Molina, Alexander Pilz, Jan-Niklas Willing




Market analysis, door-to-door transport information services, air passengers

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